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It is - of course - important to get an act like Coldplay involved. However, you need media and dynamic further Community building too. When I created Metalhammer Magazin, an important part of the concept was to network a number of venues across Europe together in the Metalhammer Roadshow supporting up and coming bands we wanted to grow with. METALLICA were an important part of that. It worked for all involved beautifully. There is a certain formula and strategy needed to make it work. I would be happy to meet and explore.

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